Guidelines for Future Media Officers
By Ross Adler
The Media Officer position is a very
fulfilling job in PTK. It requires diligence, patience, and a lot of attention
to detail. You have to make sure that every event is thoroughly publicized and
you have to convey just the right amount of information so that members will be
convinced to take a more active role in both volunteering and participating.
This is accomplished through various mediums.
Your primary outlet, flyers and posters,
should be completed not less than two weeks prior an event. Generally, a
PowerPoint is the easiest way to make a flyer and a poster. You can insert
blurbs, insert photos, and insert a background with relative ease as opposed to
Adobe Photoshop for example. The goal here is to catch the attention of people
who are passing by and to convey as much information in as little time as you
can.
With Facebook, you have access to over 700
people who have “liked” the Alpha Theta Phi page. Your job is to make sure that
this Facebook page stays active and up-to-date with current events of PTK. You
can post pictures from events (such as induction and volunteer activities), you
can post digital copies of flyers that you have created, you can share
scholarship opportunities, and you can even share some of the posts of the main
PTK page.
With the LaGuardia PTK website, you have to
make sure that the events page is constantly updated as new events are
scheduled, the officer page is updated at the beginning of the school year with
photos and bios of current officers, and the office hours of all the officers
are up-to-date each semester on the "Contact" page. Updating the PTK
LaGuardia website can be confusing at times, especially for those who are
inexperienced. Luckily, you have advisors who are willing to help you if you
are having trouble or if you have any questions. Don’t hesitate to contact them
and set up a time to meet with them!
All in all, the Media Officer position for
PTK is a very rewarding and humbling experience. Criticism will come. Learn
from it. Know that becoming a leader is a slow but a fruitful experience. You
will become better and working to improve yourself through this position will
help you achieve that!
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