Monday, February 10, 2014

Guidelines for Future Media Officers

By Ross Adler

The Media Officer position is a very fulfilling job in PTK. It requires diligence, patience, and a lot of attention to detail. You have to make sure that every event is thoroughly publicized and you have to convey just the right amount of information so that members will be convinced to take a more active role in both volunteering and participating. This is accomplished through various mediums.
Your primary outlet, flyers and posters, should be completed not less than two weeks prior an event. Generally, a PowerPoint is the easiest way to make a flyer and a poster. You can insert blurbs, insert photos, and insert a background with relative ease as opposed to Adobe Photoshop for example. The goal here is to catch the attention of people who are passing by and to convey as much information in as little time as you can.
With Facebook, you have access to over 700 people who have “liked” the Alpha Theta Phi page. Your job is to make sure that this Facebook page stays active and up-to-date with current events of PTK. You can post pictures from events (such as induction and volunteer activities), you can post digital copies of flyers that you have created, you can share scholarship opportunities, and you can even share some of the posts of the main PTK page.
With the LaGuardia PTK website, you have to make sure that the events page is constantly updated as new events are scheduled, the officer page is updated at the beginning of the school year with photos and bios of current officers, and the office hours of all the officers are up-to-date each semester on the "Contact" page. Updating the PTK LaGuardia website can be confusing at times, especially for those who are inexperienced. Luckily, you have advisors who are willing to help you if you are having trouble or if you have any questions. Don’t hesitate to contact them and set up a time to meet with them!
All in all, the Media Officer position for PTK is a very rewarding and humbling experience. Criticism will come. Learn from it. Know that becoming a leader is a slow but a fruitful experience. You will become better and working to improve yourself through this position will help you achieve that!

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